🔗 Share this article

TikTok is introducing a new feature that permits them to cut down on the volume of artificial intelligence-produced content appearing in their streams. This move comes as the service announced that it presently contains in excess of 1 billion content made with AI.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a global launch. This advancement comes amid a surge in AI content, fueled by new AI video creators.

AI Content on Other Platforms

Studies have shown that approximately a tenth of the quickest rising content creators on a competing service only show AI-generated videos. A large amount of this material is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.

Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to educational videos, and we want to provide users the power to adjust the amount of that, according to their own likes,” stated a company executive.

AI on the Platform

The service disclosed that there are now 1.3bn videos on its service tagged as artificially created. Overall, more than 100 m media items are submitted to the platform daily, making clips made by AI a relatively small part of its total content library.

How to Adjust Settings

Users will be able to limit or boost the level of AI-generated videos they watch by accessing the content preference option in the application and picking AI-made media. Other topics that can already be controlled under the tool include current affairs, clothing, beauty, and choreography.

AI Disclosure Rules

TikTok’s guidelines require creators to label “realistic” AI-made content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.

Furthermore, the app will henceforth add an artificially created watermark to content made using its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This step is designed to help prevent users from seeking to evade the disclosure requirement.

AI Literacy Programs

The platform is additionally launching a $2m AI literacy fund for specialists and organizations to produce educational content about using AI responsibly. This project will assist charitable organizations focused on training programming and robotics.

Platform Protection

The platform has supported its content review process, following controversy over proposals to lay off a large number of safety staff in the United Kingdom. The company is planning to reduce hundreds of positions in its user protection division in London, with trade unions and digital protection specialists expressing worry that people are being substituted by machine-led review.

A trust and safety lead explained that people-led review would remain essential, but AI can shield workers by filtering out the most harmful content before it gets reviewed by humans. The platform announced a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”